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I think the thing that really helped me grasp the whole long tail concept was watching one of my forums grow and tracking the keywords people were using to find my site. Amazingly enough with a properly configured forum, the Thread titles make good page titles and can really trigger a lot of long-tail search landings. Once I started seeing this in action it became much clearer to me.
If I had a site about cycling and let us say had information about Lance Armstrong, I might find a lot of competition for the keyword "Lance Armstrong". I might find less competition for "kid schwinn bike red" but would also find that traffic not terribly relevant to my site either. However, if I got a hit for "Lance Armstrong steroid scandal france", I might find that visitor is interested in what my site has to offer, and might not find the same level of highly targeted competition.
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