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Old 01-22-2004, 09:24 AM   #7 (permalink)
I, Brian
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Good call, Grumpus - this certainly was showing vividly straight after Florida.

A particularly strange issue I reported is how the order in which you typed in keywords would significantly change the returned SERPs.

I didn't really know anything about Applied Semantics then (heck, I've only just started using Adsense even), and although I suspected that Applied Semantics may be being applied now, you seem to have identified a particularly strong cause and effect issue with clarity.

The overall effect seems much lessened now - but it remains to be seen if Google doesn't turn it back up in future updates. It also makes the issue of relevant backlinks (ie, themes) even more of a pressing issue in SEO now.

Does anybody remember back when Florida first impacted, and Googleguy mentioned in WebMasterworld how there was a second upgrade to the algo about to be implemented? If Applied Semantics was one, then what was the other? Can Applied Semantics account for an "expert system" in it's own right, or is the second factor more likely related to the implementation of something such as Hilltop or TopicSensitive PageRank? Either way, Florida is through a glass less darkly.
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