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Well, then my article might have answered such questions partly.
Obviously, the homepage should do the following:
- present the most valuable unique benefit to the visitor
- show what the site has to offer to reap the benefit
- provide alternative links (click paths) to more resources (related pages) on the site
For her site, I'd suggest the following:
- list of what a visitor can get from her (learn how to meditate, how to relieve stress, etc)
- links to pages about the services
- links to other related resources on the site (popular articles, recent blog posts, etc)
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