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I can see almost right away why he's getting more signups. Nobody goes to this type of site to hurry up and get a membership. They go there looking for pics of naked or nearly naked women or cyber sex.
The idea is to get tease them into it from the start so they're likely making the sign-up decision with anatomy other than the brain. Your competition is selling sex from page one. I agree your site has more professional appeal than his, but he has you beat on sex appeal.
I think adding some seductive images on the front page would make your numbers increase.
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