I have an idea I'd like to share. About 2 years ago I was hired to design a web site for a spa in North Carolina that needed several reservation forms set up for client bookings. It was my job to get the site placed in travel directories and indexed on Google. The spa pulled in roughly 25,000.00 in 6 months in Internet reservations. That got me thinking.
The vacation and travel market appears to be a good market to target. Most people use the Internet to search for vacations and travel related activities. There are so many places to promote too... it just helps to know what people are looking for. Enter the overture search suggestion tool.
I grabbed a bunch of keyword sensitive domain names to corner a segment of the vacation market for North Carolina. I'm basically doing what I did for the spa but taking it to the next level using a very aggressive marketing approach based on keyword popularity. The keywords I chose for the domain names where based on statistics here:
http://inventory.overture.com/d/sear...ry/suggestion/
Type in the word "vacation" and "spa" and you'll see what I mean.
Here's an overview of the strategy.
http://mediatech.net/Projects.25.0.html
http://mediatech.net/Screen_Shots.27.0.html
The business plan is pretty straight forward. First I present the websites and the back end technology to various business owners (bed and breakfasts, spa professionals, etc.) then negotiate a percentage cut of every booking I bring in. I'm up to 10% with several businesses already. A plan similar to this could be used for many other vacation activities in many other parts of the world.... so many places... so little time
