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The question about SSL improving trust might be the type of question to ask Matt Cutts on his blog. Its the type of question he answers within a few days.
Talking about SSL certs my host sells them. I said to them one day your charge of £X seems pretty high, I could buy one elsewhere for £Y. The cheeky monkeys said to me, yes but we will still charge you £X to install a third party's.
Maybe one day I will go through the agony and hard work of changing host
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