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I would rank things for SEO in the following order:
1. Anchor Text (External and Internal Links)
2. Title Tags (make sure they are different for every page in your site)
3. H1 Tags (Main keywords of page)
4. Alt Tags (Use descriptive text with your keywords)
5. Content
6. Any other tags that you want to use
The off page factors will give you the most bang for your buck (i.e. anchor text on external links to your site.)
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