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Given that no human is likely going to be able to read that text and it's nothing more than a list of keywords I'd say it's an attempt at keyword stuffing using almost invisible text.
I can almost see how it came about too. Someone at the company decided that the useless splash page was very important to include. Later someone pointed out how ineffective that splash page was for seo which led to the company adding in all the spammy keyword text.
Sadly the rank well for some of those terms.
By the way did anyone notice that just by entering the site you are agreeing to their terms and services. It says so in that link you can hardly read below "Enter"
Not exactly a company I would feel good about working with or buying from.
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