[Cricket]

Zap, here are a few more articles that may help.

http://www.v7n.com/keyword-descriptive-domains.php
http://www.v7n.com/keyword-descriptive-domains-2.php
http://blog.v7n.com/2006/01/03/the-place-of-seo-in-internet-marketing/
http://blog.v7n.com/2006/03/03/guy-kawasaki-an-interview/

In the end, it still comes down to being just ONE part of search engine optimization, which may or may not be in the best interest of your marketing plan.