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On top of that, I'm a believer in doing what seems logical at the user level - not just pandering to whatever Google thinks is cool at any particular time.
I think if search engines didn't exist, most people would agree that a domain without dashes is best. It's easier to say and remember - 2 very important components of a domain. In most cases it's still perfectly readable.
So to hear that Google does not reward "good practice" in this regard is a little surprising. Normally what is good for the user is good for Google - descriptive anchor text, descriptive titles, well formed code etc etc.
By rewarding dashed domains with good rankings, does this encourage britney-mortgage-casino-widgets.com type behaviour?
But if I'm wrong, I'm wrong, and I'll be updating that article accordingly.
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From a pure SE standpoint, dashes are good.
But if you knew my history, you'd know I don't give SEO the driver's seat.
This forum, and this entire site, used to be located at
www.internet-marketing-research.net
It is now at
www.v7n.com
You see where I'm going with this?
My web hosting division used to be at
www.quality-web-hosting.net - now it's at
www.v7inc.com
Brand domains are much easier to promote. From a marketing standpoint, brand domains rule.