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If you work in American Eagle you're paid to say that they're better than Holister.
If you work at McDonald's you're payed to say they're better than Burger King.
And in both cases you don't have to tell someone you're being paid.
Granted, you'll most likely be in the uniform when you do that so it's not hard to guess.
Here's the thing though, if I'm getting paid to blog about something that I actually like, why should I have to say that I'm getting paid? Sure, the fact that I'm being paid might have been what turned me onto trying the thing in the first place, but if I can give an honest review about it there's no reason to tell everyone I'm getting money for it.
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