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If you're marketing doesn't work, you could get a million uniques a day and still not turn any visitors into customers.
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But conversely I don't think there is any evidence that traffic from Google converts to sales any less well that trafic from any other source. Being found on any search engine can't guarantee business as John says, but you aren't going to get business if you aren't found. And in that regard traffic from Google is as good as any.
If not why is everybody breaking their ass to get ranked?