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One thing I'm having problems with, is picking new keywords to really focus on. Everything in my industry has a HORRIBLE KEI ratio. And I mean everything. I'm finding that I'm really reaching on some keywords, and they aren't great, ratios of 9 or less. There were a few that had 30-50, but still, I couldn't get myself to use them because I just couldn't make them relevant... and I can BS anything...haha.
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