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That is such a little question, with a HUGE answer.
The first thing about branding is consistency. Your logo, name and slogan (if you have one) need to be synonomous with each other forever.
Without a Multi million dollar ad campaign, it takes time.
Make it your signature, your theme song, your way of life. Never be seen without it.
If it is catchy, and the product behind it is respected, eventually you will be known for it and it will be known for you.
Lokk how long it took Mc Donalds to get to the point of just using the big yello M.
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