Quote:
Originally Posted by TheBrain
As a matter of fact online branding is not so different from offline branding. Writing articles is not branding, but PR, publicizing. The articles should be branded to help gain public awareness (that author box is the very place where the "brand" can take its "obvious" form). Online or offline a brand is a promise of quality and to "brand" means to make that promisse: visually.
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Articles themselves are not where you are making the branding of your online presence I agree. It is the resource box that this is done in. However, without the article you have no resource box so in essense they are one in the same. The more people view your resource box and quality written articles the more they perceive you as someone who is an expert and thus there is a level of trust in you and your company name. It all is one in the same.