As a marketer, your name is often your biggest weapon when getting
JVs and partnerships. I brand my name by using in forums and in my
domain name. I hope to get to the stage where my logo is recognisable
too, as a source of quality information and products.
Wow I sound like an infomercial
Seriously though, make sure that everything you do is done with honesty,
dignity and proper business ethics and branding will be much easier.