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I was reading a piece about how online marketing is every aspect of the user interaction with your site. IMHO, that makes more sense by taking a wider view of things and realizing that your brand is more than just a logo and it also has characteristics. For example, most people see Apple as a cool, innovative company with good-looking and simple to use products. You visit their site and it reinforces that impression with a sleek design and reasonable ease of use.
What do you guys think of that wider view? Any suggestions on branding from that perspective?
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