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What exactly do you mean? "multi-brand"? You suggest they are going to buy other companies and own the brands? They already do, but that doesn't change the "GOOGLE" brand. And btw, "multi-brand" would probably confuse the users.
Google's success is based on simplicity. I doubt Google will adopt a different branding strategy. They'd probably need to power up the marketing strategies, but that's a different story.
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