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Similarly do publishers have the option of which sites they link to?
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Publishers can and do reject sites.
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Does it have to be in the first 'x' paragraphs?
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No.
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Does it have to be in the first 'x' paragraphs?
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No.
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Can there only be 3 other links on the page? Things like that.
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No.
No rules that would create a footprint that Google could detect.