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I am in an industry where the first 2-3 pages of results are sites that purchase/ spend around 100k+ /year on buying links. My co. site does the same, with much success.
I will be honest, some of the sites have no idea what they are doing. I have yet to see those sites "that have no idea what they are doing" plummet via a filter being tripped or a penalty being incurred.
All this talk by Google lately saying to not buy links, we are onto you if you do. Well, let me see some of these "improper link buyers" plummet in the ranks then I might start to believe that google can discern b/t a purchased link and natural link.
Granted there might be many facets as to why this is the case, where a site still ranks from poorly bought links.
#1 - The positions from the improper links are grandfathered, whereas they wouldn't necessarily plummet with the apparently new methods google uses to identify purchased links. The case will be any links purchased from here out wont be as effective, if done improperly.
#2 - Google straight up cannot identify a natural link from purchased.
#3 - If your site is seen as authoritative then you are in an echelon of categorization that keeps you free from penalties and filters that newer sites might trip/hit when buying links.
Any of these could be the case, its hard to tell at this point.
If your sole means of advertising and generating traffic is google, purchased links, and organic rankings, then YES, link buying is dangerous. Never carry all your eggs in one basket.
Will we stop buying links? Nope.
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