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Article directories are one way to get content published, but you may find that you can do better getting published on quality content sites. I publish original content from several writers. Because I publish in a niche market (IT support) the traffic generated is targeted and writers of those kinds of articles benefit from good traffic generated directly off my site and from secondary traffic as a result of bookmarking.
You may want to look at content publishers related to your business and try to find opportunites to develop a relationship with. As a publisher I benefit from getting high quality free content and my writers benefit from the exposure and a good backlink (PR5 or 6 depending on Google's mood). Plus a very long shelf life. Because it is original content with continuous exposure it continues to get traffic as long as it remains relevant. I have year old articles that are still generating 5000+ hits a month. When one of my pages gets picked up by Digg it can spike the hits up over 10,000 in just a few hours, and virtually all of my content is on the major bookmark sites within hours of being published.
A lot of publishers will help you to improve the quality of the presentation if the topic is something that they like. I'm not saying there is anything wrong with submitting to article directories, but don't put all your eggs in one basket. Look around to see if there are niche publishers who can help you develop a more targeted audience for your content, and give you quality traffic, instead of big empty traffic numbers with a high bounce rate.
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