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Some of your tips are also my tips.
* always put a link unit on the page. Square link units with 4 links work best for me. Great CTR
* good content pages have great CTR and pays best.
* If you can enable image ads. Square formats permit the video ads. This will be the future...
* If you have many pages, put adsense on every page that doesn't go against adsense TOS.
* the ad title should always be the same color as the site's link color. You can try diferent templates for the ad changing only the link color.
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