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I am following a competitor very closely right now. I think they might be one of the first I have seen to really get hit with a "link buying" penalty. All the statements I have read and experiences I have encountered from spending 6 digits on links have lead me to believe its hard to get your site penalized b/c you buy links. All though this is the case, there are spammy ways for even the most authoritative sites to get hurt. Overall buying links does wonders for your site, if your smart about it.
B/c competition could maliciously hurt a site google doesnt penalize sites who buy links (generally) However, just remember that no one is safe, no matter how authoritative you think your site is.
If your interested in following this site then PM me.
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