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I would stay away from it. Your best bet is to get permission from the vendor to use the name so you are protected legally. Many do it all the time and it's not that difficult to obtain.
Many of you know that I own and run Imagine Creative Services, Inc. I have a registered trademark on "Imagine Creative Services". What this means is that no one can use this name without my permission. Now I cannot prevent others from using "Imagine Creative" or "Creative Services" but I can go after anyone using "Imagine Creative Services".
As far as trademarks go, once a trademark is registered you need to follow up with two additional filings withing the first 10 years of date of issuance. Typically the first between the 5th and 6th year and a second between the 9th and 10th years from the registration date. After that, every 10 years (between 9th and 10th year) you need to do an additional filing to prove that you are still using the trademark. Failure to do so, the trademark would be cancelled and would be available for anyone to use once it has expired.
Hope this helps.
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