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What do you mean that your website isn’t getting the hits that it should be? What amount should it be getting, a 1000/day? 5,000? Why should it be getting that much traffic? What have you done to market your site? What SEO have you done to boost your rankings? What incoming links do you have to the site? I looked at your back links and you have none as far as Google is concerned. The first place to start is to take a look at what you are trying to do. Who is your target audience? Ok now you should determine which keywords will work for the type of site you are promoting. What are searchers using to get to your site? I would start there and then post after you have that information. Try using Wordtracker to resolve which keywords as best for you.
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