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When stock market went bust in 2000, lots of so called "programmers" lost their jobs. They switched to SEO business and proclaimed themselves experts. They use fancy technical terms and try to create a science out of scratch. But, in essence, those self proclaimed SEO consultants are not of much help. If you don't understand how to manage business in real life, there is no way you can do that in Internet. This thing is much more general.
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