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James, thanks for the correction. You're correct that not all sites that post a URL will improve a sites ranking, and also about opt-in being better then opt-out. Although, I would think that a business directory would benefit the business that is listed in it, but I do understand your point.
David,
I get the gist from your post that you also want to take the high ground, and that you're trying to develop and market your site as economically as possible. If you choose to contact prospects directly here are a few tips that might help you cost effectively find the businesses to contact.
1. The Public Library has a great deal of resources such as yellow pages from most states, as well as criss cross directories that basically list a businesses by city, state and street address should you wish to target by geographical locations. These are free resources.
Targeting by geographical location can be beneficial when a business does opt-in you can then look up other businesses on the same street as an example, and have a business reference as one of your listings that they would know.
2. Using a more traditional approach to market your site often works better then buying online advertising. Flyer's are an affordable means of letting businesses know about your site without having to "sell" your services. Hang them up wherever you can, hand them out to business owners etc. This approach works very well with businesses that you already do business with in your community.
3. Telemarketing can also work, however, it's not for everyone. I really dislike receiving and making telemarketing calls, but it can work for the right person and service.
Small businesses that do not have an online presence should provide little resistance to having a free online business listing. Just be upfront with them. If you're going to sell advertising then let them know how you will benefit as well as them.
I hope this helps.
John
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