[lhoudini]

1. "Build it and they will come" theory is just a myth when it comes to online business. Nobody will come to your website unless they are already familiar with your company or their friend has told them about your site.

2. "Pay a lot of money to your web designer to createa fancy web site with all the bells and whistles and your sales will skyrocket overnight". This is another myth that many web design agencies are using to impress you with their skills and get you to buy their services. The fact is, most small businesses who are making money on the Web have a simple web site with a good sales letter. No need to pay topdollars for technical gadgets.

3. "Get a web site for your business and make $5,000 within a month". Nothing can be further from the truth. In fact, many businesses don't see any profit for 4-6 months! It takes time and a good marketing strategy to start getting sales.

4. "Sell just one product on your web site and make a lot of money on it" is not how successful business owners make profit online. They first attract their visitors with a free or very low-price item, generate a customer list of e-mail addresses and contact them over and over again with special offers and sales letters about a high-end product.

5. "Online marketing does not take any time at all because there are a lot of people out there surfing, who might stumble across your site and order from you". This myth was created especially for you - a busy business person who can't take the time to promote the web site on a weekly basis.
Success takes time.
The good thing about it is that it is so rewarding that you can't afford not to do that!