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"Sell just one product on your web site and make a lot of money on it" is not how successful business owners make profit online. They first attract their visitors with a free or very low-price item, generate a customer list of e-mail addresses and contact them over and over again with special offers and sales letters about a high-end product.
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That's a cheap gimmick which most of the time doesn't work. Let's replace that with:
Offer a serious product, ant a fair price which includes a fair profit margin, with good after-sale support, and customers wuill buy. Don't give away freebies unl;ess your strategy is one of preemptive market saturation.