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Inbound links are the most important element in SEO these days.
That is going to be key for your flash site as content optimization will be almost impossible without, like some of the others said, building either a mirror in html or at the least some new pages.
You can optimize a flash site if done from the beginning. It is a problem that there is only one page, as it doesn't look too good to search engines that it's only a one-page site. There is some truth that having more pages helps (to an extent), as long as they are quality pages. For one, there's more pages for others to link to. To have a well optimized Flash site, you need to have unique URL's and not have all the content load on one page. You may need to think of some ways to modify the current flash to load in separate pages. Normally I recommend that Flash sites are created using a mix of Flash elements and html. That way there is still some readable content.
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