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The best way to spread the word is to make your existing members happy! well to a point they want to spread the words for you! A good way of achieving is to ask what kind of features they like to see and if you implement those features, they'll appreciate the site more. So by following this I put features like
"Gallery", "Chat", "Stream Music", "Instant Messenger", "Arcade", souped up "Profile" (still in working progress). G'luck to your site!
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