Quality
Whatever you do, including your exploration, installation and deployment of open source scripts, it has to be in a field you like.
It can be something funny like a blog that constantly monitors what the big soft drinks companies do to "out-advertise" each other. Over time, you'll build up a niche in which search engines will gladly direct targeted visitors.
From my experience, success takes lots of elbow grease... and time.
All in all, good luck to you!
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Yes, that's right, I blog at beep.name!
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