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SEM is a continous process
Thats a nice piece of explanation.
But, I consider that Search Engine Marketing should be a continuing effort. It's not like a burger you take to satisfy your hunger, and that's it, you have to do nothing. Soon after some time, you will feel hungry again. If the competition is high, then you will continuously feel hungry.
Therefore, I think each company should have Internal SEO personnel or team for their SEO effort rather than blaming companies to which they outsourced their SEO jobs to.
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