Quote:
Originally Posted by peter_d
Is there any testable proof that one, two, three or four keyword terms per page is optimal ? 
A page should be able to show up for multiple terms. Dozens of terms. If a page does not, then it is missing a lot of opportunity. Remember, *most* searches are unique.
Check out the Long Tail as to the reason why this theory is sound.
http://en.wikipedia.org/wiki/The_Long_Tail
There is more traffic in the tail than in the head. i.e. if you collectively target the lesser known phrases, you'll end up with more traffic than the guy who only targets the top phrases. |
I'd agree about the dozens of terms thing if you are talking about a sitemap. I've certainly made sitemaps that ranks top 5 (and plenty of #1s) for dozens of phrases on Google UK. But then I find the average normal page can't sustain that many keywords without looking 'clunky', whereas a sitemap by definition is a master list of every page in your site: if you make each link roughly match the title of the page it links to, and add a line of expansive text above or below each link, well....there's your dozens of phrases right there. Sitemaps rock, SEO-wise.
Regarding the long tail thing, that's true - but it's the homepage and main category pages that should be hitting the big keywords like 'Acme Widgets', individual pages further in should be targetting 'Fluorescent Acme Widgets in Timbuktu' etc.
That's my 2 cents, maybe someone else has a different method to achieve the same thing?