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What I have done, is use this tool with my Google Campaign over the last few days. I tool one of my adgroups, check the headline with this tool, it got 30%. I re-wrote the headline, to get the higest score possible still saying the same thing. The score was 74%. Then i created another Ad Variation in the adgroup, with this new healine and ran both ads. The new headline for double the CTR
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