Quote:
Originally Posted by belkin
What I have done, is use this tool with my Google Campaign over the last few days. I tool one of my adgroups, check the headline with this tool, it got 30%. I re-wrote the headline, to get the higest score possible still saying the same thing. The score was 74%. Then i created another Ad Variation in the adgroup, with this new healine and ran both ads. The new headline for double the CTR
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I think this is a good strategy: write and rewrite your ads to send out the right message, in the right tone. This tool seems pretty cool, especially for those who don’t have enough money to hire professional ads writers (btw: did you know that there are copywriters even for Google ads?!)