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What makes me keep coming back to the same blogs is the person behind the blog - what I like about them personally - over a period of time, just by reading their views, I have an image, an opinion of how intelligent, kind, or good some bloggers are, and I go back to check how they are doing.
Of course it helps if they write about things I like/love.
For example, I have engadget and gizmodo and haven't visited either in a long long time - they stopped being blogs a while ago - they are more like a echo chamber - just writing a post each time some need gadget or thing comes out - more like a specialized news site - and one of them is terribly sexist, I forget which one.
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