Great post John, not entirely sure about this one though:
Quote:
Originally Posted by John Scott
6. For Google, exact match anchor texts help. That is to say, if you want to rank for "web hosting" then get links with "web hosting" in the anchor text and not variations thereof.
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I think it's important to have a large number of links using "web hosting" as the anchor text, but imo different variations of this can help to make the links look more natural and possibly help to improve rankings further.