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Most of the tips are not adsense related. They are related to website traffic. The more traffic you have, more you can earn in adsense.
Ad placement is very important. If you blend well, (not breaking the TOS) and ads are near unique and good quality content then your CTR will rise.
those keywords I think are not as good as they were some years ago. There are other niches, some will give you 2$ clicks or more (I've had a 3$60 click once) if traffic comes from the US.
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