O how I hate you guys...
http://dictionary.reference.com/browse/specific
GRRR... I still can't say that word. sp(i[t])-sif-ic
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Best thing you can do with a website is have a point and a point that people like.
Good: Facebook (they get to talk with friends)
Bad: Click my ADS!!! (Why would I want to come back? Why shouldn't I leave ASAP)
Good: SpreadFirefox (I love Firefox, I will return)
Bad: MySpace (Look at those ads, which I hate!)