Part Two - The Need for SEO
Search engines are no longer just a mere tool of the Internet consumer. Search engines are now an indispensable part of the infrastructure of the world wide web. Search engines are the primary means of navigating the web. When a consumer wants to find web hosting, they
search for it. When a consumer wants to know the stance of a presidebtial candidate on an issue, they google it.
Search engines, and Google in particular, wield a frighteningly huge influence over how people, political parties, businesses and issues are seen.
A first page listing on Google for "web hosting" is considered to be worth more than
$30,000 per month. A listing on the 3rd or 4th page for that same term is worth hardly anything.
The reason for this is, search engines drive traffic. "Traffic" being consumers, with credit cards and money. Consumers do not tend to drill down through the search results. They do a search and more often than not spend their money on web sites listed on the
first page of the search results.
Search engine optimization is about getting your web site to appear in the first page, and preferably at the top, of those search results.