[John Scott]

In Summary

SEO is not a substitute for a viable business model. SEO is not a substitute for a good marketing. SEO is a legitimate way of increasing your search engine referrals for keywords relevant to your business. SEO has saved individual business owners hundreds of thousands of dollars, and created revenues in the millions.

Additional Reading

General Business

• Lead, follow or get out of the way.
• Bloggification Of eBusiness

Marketing

• Prestige Pricing
• Sensory Branding
• Alternatives To SEO
• The Art of the Refund
• Brand & Generic Dot Com Business Models
• The Place of SEO in Internet Marketing - The Failure of SEO to Convert
• Buzz Marketing
• Final Word on Buzz Marketing
• How to Build a Successful Forum
• Internet Marketing Q & A

SEO

• Remove Excess Content for Higher Rankings
• Ranking Without Links
• Keyword Domains & SEO
• Does Google Parse Keywords in URLs?

Link Building

• Links, Guilt and Matt Cutts
• Buy and Sell Links
• 21 Link Building Ideas
• John Scott on Link Building
• The Power of Anchor Text

Other

• About V7N