I take very little stock in what I read on blogs, unless I actually know the person. It's a shame that corporate America has ruined blogging just like they did with instant messaging, ads are now plastered all over the place inside the client and IM conversations.
There is no way to figure out who is doing honest to goodness reviews and who is faking or being paid for it. If it's a negative review, it's more likely to be truthful.
