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Old 05-12-2007, 07:02 AM   #15 (permalink)
John Scott
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John, so in your opinion, the difference between "domain authority" and "authority site" is topical dependency. A strong domain has a potential of ranking high for every query under the sun, while an "authority site" refers to a site that's considered authoritative in a given niche.
Correct. Such is the reason V7N, while having nothing to do with Britney Spears, Peter's post titled Britney Spears Naked ranked in the top five for that search term for several weeks.

Quote:
Google doesn't make that distinction.
Google has not commented on domain authority as far as I know. Their patents do mention authority documents.

But that is all semantics. Domain authority is a phrase I use to refer to a domain-wide ranking strength. Call it PooChaCha if it helps.

And the difference in algo is web page based vs domain based. Google has in the past ranked web pages on the basis of links to that web page, anchor of links to that web page, and content of the web page. Now they are allowing the domain much more pull in the rankings. A single web page can rank on the basis of links to the domain, while the web page in question may not have any external IBL.
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