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I've found the secret to on page optimization to be...
1. Run a good rank tracking program like rank tracker almost every day.
2. Make small targeted changes one at a time.
3. After all three SE's have spidered your site re-check your rankings.
4. If your rankings went down switch back whatever change you made a couple days ago. If your rankings went up leave your changes the same.
I've been getting very positive results by doing this.
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