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For most groups, search gets higher conversion rates & pages/visit. However, there's occasionally some sweet opportunities on the content network because people are hesitant to bid aggressively there.
I use the content network in most of my ad-groups, but it definitely requires extra attention. You might already be doing all these things, but here's my tips:
-Use more specific kws for content network bids, extremely specific if necessary. Use [] and "".
-Geo Limits
-Lots of negative kws, not just from the KW tool. It's good, but not perfect by any means.
-Conversion tracking or ecomm+analytics to ensure positive ROI
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