[John Scott]

Originally Posted by Sharpseo

For most groups, search gets higher conversion rates & pages/visit. However, there's occasionally some sweet opportunities on the content network because people are hesitant to bid aggressively there.

I use the content network in most of my ad-groups, but it definitely requires extra attention. You might already be doing all these things, but here's my tips:

-Use more specific kws for content network bids, extremely specific if necessary. Use [] and "".
-Geo Limits
-Lots of negative kws, not just from the KW tool. It's good, but not perfect by any means.
-Conversion tracking or ecomm+analytics to ensure positive ROI

Great tips, thanks!