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WebGeek182 is right.
This topic was started by person who saw web ceo and doesn't know anything about real SEO. I am sure you (alfie) are awaiting top rankings for chosen phrases soon. Naturally web ceo gave you the optimisation report which you trust, but you will find that software useless.
Who cares about keyword presence (25 last words)? Try to write natural content... I am sure that natural content can't be characterized by keyword presence at all. Or do you think that putting 25 relatively important keywords may bring you better rankings? Then go ahead and put "important keywords: k1, k2, k3, k4, ... , k25" at the bottom of each of your pages. Sooner or later someone will report you to Google for using irrelevant content and you'll be penalized.
web ceo is for those who fight for low-competitve phrases (max. 10k competitors), but it doesn't work for phrases with huge competitors area.
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