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1- Build your exchange directory, with different related topic.( web pages where you will add other people links)
2- start to get web sites that accept to exchange links :
* use search engine with your keywords and many different words such as exchange links , suggest links, submit links.
* there are web sites where you can exchange links, the best for me is linkmetro.com
* visit many forums where you can ask others members to exchange links with them.
3- after you have the web site that you will exchange links, you can email them after you have add on your web site directory a link point to their web site, or you submit your link after you have add the link that point to the web site.
there are different ways and each web site have specific method.
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