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Old 05-20-2007, 05:34 PM   #1 (permalink)
peter_d
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Google To Buy Feedburner?

http://searchengineland.com/070518-140400.php

Quote:
Rumour: Google to buy Feedburner from Seth Sethi earlier today reports that Google is rumored to buy FeedBurner, a feed management, analytics and advertising company. Valleywag has said they confirmed the rumors and add that the purchase price is about $100 million.
I guess the important point as far as webmasters are concerned is that Google continue to acquire user behavior data, and measure their behavior.

This data will almost certainly filter through to rankings, if it isn't doing so already...
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